NEWS & PRESS RELEASES
 "THE SCISSOR LITE"
TO DEBUT ON QVC NETWORK!
OMAHA, Neb. (August 3, 2007) - Widget Products Inc., creators of The Knit Lite(TM) and The Crochet
Lite(TM), announced today their newest invention, The Scissor Lite(TM), will be featured on the QVC
Shopping Network August 14 at 9:00 PM (Eastern Time).
"We are very pleased QVC feels strongly enough about our new Scissor Lite scissors to be the first
retailer in the U.S. to promote it on national TV," said Jerry Payton, president of Widget Products.
"This is a cutting edge product that's unlike anything else in the marketplace. Anyone who has ever
tried to cut something in less-than-ideal conditions will appreciate how valuable lighted scissors will
be to consumers."
The Scissor Lite scissors allow consumers to see exactly where they are cutting, even on dark
colored materials or in dimly lit places. The new scissors are ideal for a multitude of uses, from
sewing, crafts, and activities in the garage, car and boat to fishing and camping and are perfect for the
kitchen. The scissors also help avoid straining the eyes or cutting off line.The Scissor Lite scissors
will also make a great addition to a home or roadside emergency kit.
The Scissor Lite scissors feature a long lasting LED light, hand-honed premium stainless steel
blades, and an ergonomically shaped handle with a soft comfort grip. The Scissor Lite scissors are
lightweight, easy to use and backed by a lifetime limited warranty. The product comes in a durable
all-purpose model in nine-inch and 10-inch sizes as well as a fabric and craft model in 8 1/2-inch and
9 1/2-inch sizes.
Widget Products, Inc.
11235 Davenport St.
Omaha, NE 68154
Phone: (402) 933-1003
Fax: (402) 933-1044
Email: jerry@widgetproducts.net
PDF version
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MEDIA & PUBLICATIONS
Watch our TV Ad
Widget Products Featured on "The Big Idea" with Donny Deutsch
Knit Today
The Knitting innovation of the century must be these illuminated knitting needles that have LED lights in the tips. Knit Lites are perfect for knitting in dimly lit areas or when your yarn is tricky to see. Imagine now being able to knit while traveling, at the cinema, in the pub... the opportunities are endless! They come in 7 sizes, each in a different color, and are 33 cm (13 in) long. If anyone you know is going across the pond, get them to grab a pair or two for you! They cost around $15.95 a pair and a pack of replacement batteries is $2.49. More exciting news is that there are more exciting additions to the range in the pipeline - the Crochet Lite and shorter length Knit Lite needles. For more information and to order, try these recommended websites: www.knitlite.com and www.widgetproducts.com
New York Times
Knitting In the Dark
By SUSAN GUERRERO
Published: April 23, 2006
Attention, knitters. There you are in a theater watching the promos, when, if only you could see, you could be finishing that adorable little sweater you've been working on. Monica Dremann, the wife of Michael Rosenberg, the president of Imagine Entertainment, mentioned this sad state of affairs to Edith Eig, an owner of La Knitterie Parisienne in Los Angeles, and Mrs. Eig's husband, Merrill, a retired engineer, got on the case. The resulting partnership yielded Knit Lite: knitting needles with glowing L.E.D tips, which allow you to purl away not only in the movies, but also at night on the lawn under a starless sky or maybe even in an amusement park tunnel of love. ''The best part,'' said Mrs. Eig, an actual Parisienne who has a Chanel-style suit emerging from her No. 10 1/2 needles, '' there is no problem knitting with the beautiful black yarns.'' Available next month, Knit Lite needles in various sizes will cost about $20 a pair at laknitterieparisienne.com.
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MAGAZINES
Vanity Fair
Featured as one
of Vanity Fair's
"HOT GIFTS!"
(December 2006)
Knitting Magazine
"Knitting in dim light or using dark and
fuzzy yarns is now problem-free thanks to
The Knit Lite needles!"
Knit Today Magazine
"The Knitting
innovation of
the century!" (Jan 2007)
Knitting in dim light or using dark and fuzzy yarns is now problem-free thanks to the Knit Lite needles. The tips of these clever creations light up at the flick of a switch, so at last you can knit anywhere and anytime from day to night! Try it on those dark, winter evenings, do it at the cinema and now you can take your pick of all the black or fiddly yarns you couldn't work with before. The needles are the creation of Monica Dremann, an avid knitter and her husband, Michael Rosenberg, president of Imagine Entertainment. They mentioned their idea to Edith Eig of La Knitterie Parisienne in Los Angeles and along with Edith's husband Merrill, a retired engineer, The Knit Lite needles were launched and have transformed knitting as we know it!
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